Corporate partnerships

We are grateful for the support we receive from our long-term corporate partners, sponsors and the members of the Van Gogh Museum Global Circle. Notable new partners joined the museum in 2018, and we signed new agreements with significant existing partners. At a well-attended press event in Tokyo, a new three-year partnership deal was signed with Takii. In 2018, Heineken announced its intention to extend the partnership with the VGM for a three-year period.

2018 saw the VGM part ways with Shell. During the past 18 years, Shell had an enormous impact on the museum and its research activities.

As part of the exhibition Van Gogh & Japan, the VGM collaborated with Van Lanschot to present the interactive installation Van Gogh Blooms: seeing with a Japanese eye. The activation performed well at the annual SponsorRing awards, winning a bronze SponsorRing for the collaboration with Van Lanschot in the Art & Culture category. The presentation of the new Hyundai KONA, wrapped in the motif from Van Gogh’s Irises, was another striking activation. The vlog of a trip to Auvers-sur-Oise in the fully-electric car was watched more than 200,000 times online. On 21 June, the VGM handed out sunflowers to passers-by and visitors to the museum, in collaboration with Takii.


Tarkett and Takii USA both contributed to the Van Gogh Museum Editions Pop-up tour USA, and Tarkett contributed significantly to the sponsorship of the carpet in the museum’s new offices on Gabriël Metsustraat. Dümmen Orange sponsored the flowers during Van Gogh & JapanIn collaboration with partner SRC Reizen, a successful edition of the annual art trip was organised for members of The Yellow House to Essen, Hagen and Düsseldorf. SRC also organised a trip for members of The Sunflower Collection, who traced Vincent van Gogh’s footsteps when they visited Arles and Saint-Rémy-de-Provence. The annual The Yellow House Dinner was organised in collaboration with Hotel De L’Europe and Bord’Eau Restaurant Gastronomique for the fourth year running. Hotel Okura Amsterdam provided the catering for the VIP opening of Van Gogh & Japan.